This is definitely the motor oil for all those Hello Kitty themed K-cars to use! Trust the Japanese to come up with weird stuff like this to satisfy the hardcore Hello Kitty enthusiast, which by the way so far has an insane amount of Hello Kitty items to spend their money on including not just one but TWO theme parks and even a Hello Kitty-themed maternity hospital. This motor oil is a collaboration between the Hello Kitty franchise owners Sanrio and Rome-based Italian petrochemical retail company AGIP (Azienda Generale Italiana Petroli – General Italian Oil Agency).
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